50 units of Proton Prevé marks Proton's return to the Chile market

PROTON Holdings Berhad (Proton) will re-enter the Chile market, starting with 50 units of Proton Prevé left-hand drive (LHD) units set to export to San Antonio. This will mark the first batch of cars to return to the Chile market since its last export of the Proton Wira in 1998. Proton anticipates a total of 1,000 units of cars to sell in Chile this year.

Proton cars will be sold by Andes Motor, a subsidiary of the Kaufmann Group, a distributor for Chile who signed the Distributor Agreement with Proton on 1 July 2015.

Besides the Prevé, the LHD Exora and Saga will also be marketed in the main cities of Santiago, Concepcion Vina La Serena, Antofagasta and Valdivia Temuco Osorno.

"Our plan to export to Chile started back when the Malaysia-Chile Free Trade Agreement (FTA) was signed on 25 February 2012. Proton enjoys a 6% exemption of import duty and we are thankful to the Malaysian government for this trade initiative. This gave us the opportunity to identify a viable marketplace for the entry of a left-hand drive market for our cars," said Dato' Abdul Harith Abdullah, CEO of Proton.

The launch sales for the Prevé and Exora in Chile are targeted to be in May 2016 followed with the Saga in November 2016. The models that will be available for the Chilean market are Prevé 1.6 Standard MT, Prevé 1.6 Executive MT and Prevé 1.6 Premium CVT, along with the Exora 1.6 Standard CVT, Exora 1.6 Premium CVT, Saga FLX 1.6 Standard MT and Saga FLX 1.6 Premium MT.

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