Toyota is still referring to it as a sedan although it looks like a crossover

Toyota recently revealed the reimagined 2023 Toyota Crown, and as much as they are calling it a 'sedan', it actually looks like a crossover, doesn't it?

Available in three grades - XLE, Limited and Platinum, the 2023 Toyota Crown will offer a choice of two different hybrid powertrains called Hybrid Max or the fourth generation Toyota Hybrid System (THS). 

The Hybrid Max powertrain, which will be exclusive to the Platinum grade, is Toyota’s all-new performance hybrid that puts out a manufacturer estimated 340 hp. It will be paired with a 2.4-litre turbo engine and a 6-speed automatic transmission.

The XLE and Limited Grade variants on the other hand come with an eCVT that uses a shift-by-wire system that shifts gears electronically.

Built on a newly developed chassis based on Toyota’s GA-K platform, the Crown has a raised overall height that’s nearly four inches higher than Camry. The unique height of this sedan offers increased road visibility, along with easy entry and exit. 

Its flowing silhouette and sculpted body lines create a fresh look that is entirely unique for its class. 

In terms of equipment, the XLE grade comes equipped with the 2.5-liter THS, AWD, three selectable drive modes, 19-inch alloy wheels, heated and powered woven fabric front seats and our all-new Toyota Multimedia System with 12.3-inch touchscreen and 6 speakers. 

The Limited grade also comes equipped with XLE features and adds multibeam LED headlights, a fixed panoramic roof, Softex and fabric-trimmed seats that are heated and ventilated up front and heated in the rear, 11-speaker JBL audio system, rain sensing windshield wipers and intelligent clearance sonar along with rear cross-traffic braking. 

There is also an available Advanced Technology package that adds dark metallic 21-inch, 10-spoke alloy wheels, a birds-eye view camera and digital key (with Remote Connect subscription). Interior colors include black, black and chestnut and macadamia.

The Platinum grade includes everything on XLE and Limited and raises the bar with the Hybrid Max powertrain, Adaptive Variable Suspension, six selectable drive modes, Advanced Park and unique 21-inch machined 10-spoke alloy wheels with black accents. 

The color palette adds a Toyota first bi-tone paint option, with black paint that extends from the hood to the trunk, that can be paired with Oxygen White, Heavy Metal, Supersonic Red or an all new, bi-tone only Bronze Age color.

Each grade of Crown will come with Toyota’s new Audio Multimedia System and Toyota Safety Sense 3.0 standard. It is expected to arrive in Toyota dealerships around the world later this year.