Mercedes-Benz Malaysia recognizes dealer with awards

By ramieza, 31 March 2023

Mercedes-Benz Malaysia recognizes dealer with awards

Mercedes-Benz Malaysia celebrated its dealer network with the prestigious Dealer of The Year 2022 awards, acknowledging outstanding dealers for their operational excellence in delivering the Best Customer Experience. The awards ceremony was held recently, with Hap Seng Star Kinrara taking home the coveted Dealer of the Year 2022 award.

Sagree Sardien, CEO & President, Mercedes-Benz Malaysia said, “At Mercedes-Benz Malaysia, we place our customers at the heart of everything we do. We are immensely proud of our dealer partners' unwavering commitment to delivering an exceptional customer experience. Congratulations to all the winners of the Dealer of The Year 2022 awards. As we look to the future, we remain committed to collaborating with our dealer partners to push the boundaries of excellent service and deliver an unparalleled luxury online-to-offline customer experience.”

The awards ceremony consists of seven awards, with each category showcasing the dealerships' operational excellence in different areas. These included Best in Customer Services, Best in Financial Services, Best in Business Excellence, Best in Sales, Best in Customer Satisfaction Index (CSI) 5Star Rater, Most Improved Dealer and the most coveted Dealer of the Year 2022.

The highlight of the evening was the Mercedes-Benz Malaysia Dealer of the Year 2022 award, which was presented to Hap Seng Star Kinrara as the dealership excelled across all the touchpoints of the business to achieve the highest overall score.

Harald Behrend, Group Chief Operating Officer of Hap Seng Consolidated Berhad and Chief Executive of Hap Seng Automotive Division said, “We are honoured to be named the Dealer of the Year 2022 and it is truly a testament to the commitment the team has put in to deliver the best-in-class retail experience to our valued customers. We are proud of what we have accomplished in 2022 and we will continue to put in our best effort for the years ahead.”

NZ Wheels Bangsar/KL Northeast took home the Most Improved Dealer award as well the Best in Financial Services award. Hap Seng Star Melaka was awarded Best in Sales while Cycle & Carriage N-Juru/Bukit Tengah bagged the Best in Business Excellence award. The award for Best in Customer Service was presented to Hap Seng Star Setia Alam, while Hap Seng Star Kota Kinabalu won the category of Best in Customer Satisfaction Index (CSI) (5 Star Rater). 

Mercedes-Benz Malaysia has the largest network in the premium vehicle segment, with 31 authorized dealerships nationwide. The company is committed to providing excellent customer experience and delivering innovative products throughout a customer's journey. The awards ceremony highlights Mercedes-Benz Malaysia's dedication to customer centricity and providing a seamless online to offline luxurious customer experience in sales and services.