GWM is positioning itself as a major player in the race to be the next xEV leader
Great Wall Motor (GWM) showcased its commitment to electrification at the 20th Shanghai International Automobile Industry Exhibition (Auto Shanghai 2023), unveiling a range of new energy vehicles from its five major brands - HAVAL, TANK, ORA, POER, and WEY, positioning itself as a major player in the race to be the next xEV leader.
With the latest and greatest in intelligent NEVs and technologies on display, the Auto Shanghai 2023 was an opportunity like no other to get a taste of the future of sustainable transportation.
GWM invited over 300 media and distributors from more than 60 countries across multiple regions to experience their intelligent NEVs and technologies during the exhibition.
Parker Shi, Vice President and Head of the International Market at GWM, highlighted the company's transition to new energy vehicles and the significance of Auto Shanghai 2023 in showcasing the company's achievements, which include over 15 new energy vehicles.
GWM HAVAL introduced its all-new star product lineup and the new energy SUV dubbed Fierce Dragon MAX, which made its world premiere in the Chinese market.
The first of its kind, it boasts the revolutionary Hi4 (Hybrid Intelligent 4WD) technology and features a fresh design concept that radiates youthfulness and a futuristic allure. GWM’s new pickup, a 6x6 version of GWM POER was launched together with the large high-performance hybrid pickup POER Shanhai PHEV/HEV, proving GWM’s commitment to new energy pickup solutions.
Meanwhile, GWM TANK demonstrated two NEVs at the exhibition. The TANK400 PHEV made its world debut, and the luxury off-road new energy SUV TANK500 PHEV opened its worldwide pre-sale. Leading the brand to the high-end intelligent NEV market, GWM WEY released their first MPV model, WEY Gaoshan PHEV, and showcased the six-seater electric SUV Lanshan PHEV. GWM ORA also released two pure electric models.
GWM also showcased significantly innovative technologies, such as the 3.0T V6 engine + 9HAT+P2 platform, Hi4, TANK platform, and the proprietary 6x6 super off-road platform, which received positive reviews from media outlets and dealers.
Shi added, "GWM will rely on the forest ecosystem to accelerate technology iteration and product upgrading, and provide global users with more high-quality and intelligent new-energy products" in line with their intelligent NEV’s philosophy of ‘Greener, Higher, and Safer’.
That being said, GWM's continuous technological innovations testify to their unwavering commitment to prioritise its customers and comprehend the needs of consumers in this new energy era.