BMW Group Malaysia launched the NEXTStep Subsidy Programme to provide affordable child seats to parents in B40 income group

In an effort to advocate for child car safety amongst children in Malaysia, BMW Group Malaysia recently announced the NEXTStep Subsidy Programme in collaboration with long-term partner Safe ‘n Sound to provide fully subsidised child car seats to parents in the B40 income group.

The NEXTStep Subsidy Programme by BMW Group Malaysia and Safe ‘n Sound is introduced as part of the BMW Safety 360° initiative, on the back of a successful subsidy programme that saw over 300 subsidised child car seats delivered to parents across Malaysia since 2019.

The new subsidy programme will provide parents with a monthly household income of less than RM 3,500, with child car seats for children of up to 36kg with donations previously made by BMW Group Financial Services Malaysia.

Parents can register for the child car seat from now until 22nd May 2022. Eligible parents will be notified by Safe ‘n Sound via WhatsApp.

Selected parents from outside the Klang Valley will be notified on the delivery status, while parents within the Klang Valley will be informed of a date, time and place to pick-up their new child car seat.

The products offered under the program are as mentioned below:

• snskidz Ace (from birth to 13 kg) - RM 199
• snskidz Whizz ISOFIX seat (from birth to 18 kg) - RM 499
• snskidz Sport seat (from birth to 18 kg) - RM 279
• snskidz Proto seat (from 13 kg to 36 kg) - RM 399
• mifold booster seat (from 15 kg to 36 kg) - RM 199

Hans de Visser, Managing Director of BMW Group Malaysia said, “For over eight years, the BMW Safety 360° initiative has focused on raising awareness and encouraging action amongst families for more responsible road and car safety practices in Malaysia.”

“Although we have placed a strong emphasis on child car seats in recent years with our many programmes and partnerships to advocate for the use of these seats, we recognise that the issue of low uptake must be tackled beyond verbal advocacy and partial subsidies, especially within communities that are in need in a time like this."

"With the NEXTStep Subsidy Programme, we aim to continue making child safety seats even more accessible to parents who can use a helping hand.”

BMW Group Malaysia and Safe ‘n Sound will be fully subsidising the following seats, including shipping fees to recipients outside the Klang Valley. A suitable seat will be selected for the recipient according to their child’s respective weight and height, as well as vehicle requirement.