BMW unveils new M340i xDrive and 330Li M Sport

BMW Malaysia today introduced the two highly-anticipated variants of the latest BMW 3 Series – the New BMW M340i xDrive and BMW 330Li M Sport. The newly introduced variants of the BMW 3 Series retain the line-up’s hallmark sportiness, while showcasing the BMW 3 Series' adaptability and ability to meet diverse driving needs.

Hans de Visser, Managing Director of BMW Group Malaysia said, “The BMW 3 Series has been a consistent and excellent representation of BMW’s values and promise of Sheer Driving Pleasure. A global best-seller, the BMW 3 Series’ inherent qualities of sportiness, comfort, efficiency and innovation resonate strongly with Malaysians as well, propelling it forward as the best-selling premium executive sedan here year after year. Building upon its versatility, we are able to accentuate these qualities to provide dynamic driving experiences that suit the various lifestyles and preferences of our customers.”

He added, “Holding strongly to our belief that the Power of Choice should be firmly in the hands of our customers, we are pleased to introduce two new additions to the New BMW 3 Series line-up in Malaysia. The New BMW M340i xDrive brings forth superior power and performance, marking an entry point into the world of BMW M. Meanwhile, the New BMW 330Li M Sport presents luxurious, spacious comfort for its occupants, all without sacrificing the BMW 3 Series' signature sporty prowess.”

Like the previously unveiled New BMW 320i M Sport, New BMW 330i M Sport and New BMW 330e M Sport variants, a refreshed exterior and redesigned interior brings a welcome modernisation to the New BMW M340i xDrive and New BMW 330Li M Sport. This is further encapsulated with the inclusion of the revolutionary BMW Curved Display, lending a cutting-edge and progressive feel to the driving experience.

Iconic look, designed with purpose.
The performance powerhouse of the BMW 3 Series line-up, the New BMW M340i xDrive features a stand-out front section, redesigned to be more expressive in comparison to its predecessor. This is characterised by the distinctive hexagonal kidney grilles that take inspiration from motor racing, which are flanked by state-of-the-art Adaptive LED headlights with High-Beam Assistant. Moving on to the side, the New BMW M340i xDrive features M exterior mirrors, 19-inch M Light Alloy Wheels in Double-Spoke Style 791 M Bicolour, alongside M Sport Brakes in Blue High-Gloss. Underscoring its commanding sportiness, the rear of the New BMW M340i xDrive can be distinguished by its M Rear-Spoiler free-form design exhaust tips – the latter of which is also seen in the New BMW 330Li M Sport. As standard, the New BMW M340i xDrive comes equipped with the M Aerodynamics Package and M High-Gloss Shadowline.

On the other hand, the New BMW 330Li M Sport has also been refreshed, featuring slimmed-down LED headlights with expressive daytime running light graphics, which are further enhanced with the High-Beam Assistant. From the side, the impeccable elegance of the New BMW 330Li M Sport is accentuated by its elongated silhouette, featuring an overall length of 4,823mm and wheelbase of 2,961mm – for reference, these dimensions measure 110mm longer than the New BMW 330i M Sport. This is accompanied by 18-inch M Alloy Wheels in Double-Spoke Style in 848 M Bicolour. Additionally, the M Aerodynamics Package and M High-Gloss Shadowline with extended contents arrive as standard for the New BMW 330Li M Sport.

For sportiness that is further accentuated, the M Sport Pro variant is also available for the New BMW M340i xDrive, adding exterior features that emphasise the vehicle’s dynamic appearance. These include 19-inch M Light Alloy Wheels in Double-Spoke Style 792 M Bicolour Jet Black, M lights Shadowline, M Sport brake callipers in High-Gloss Red, M High-gloss Shadow Line with extended contents, including kidney grille frame and slats in High-Gloss Black and M Rear Spoiler in Black Sapphire.

Modernised interior with elegance and functionality in mind.
The BMW Curved Display sophisticatedly and digitally refines the interior of the two new variants, with an elegance that emanates throughout the cockpit. While the 12.3-inch Information Display and 14.9-inch touchscreen Control Display provide uninhibited accessibility to key information and functionalities, the centre console houses an equally tidy layout with the classic gear selector now featuring a highly sophisticated, minimalist toggle design. 

Befitting the sporty disposition of the vehicle, the New BMW M340i xDrive arrives with sport seats for both the driver and front passenger, with the driver’s seat further enhanced with electric seat adjustment with memory function. Also equipped as standard are the hand-stitched M Leather Steering Wheel in supple Walknappa leather, M Headliner Anthracite and Aluminium Rhombicle Anthracite M Interior Trim. For added convenience and comfort, the Storage Compartment Package, automatic air conditioning, ambient light, interior rear-view mirror with automatic anti-dazzle function and electric glass roof have been included as standard. Finally, in-car entertainment is provided by the unmatched audio quality of the Harman Kardon Surround Sound system. Optionally, the M Sport package Pro for the all-wheel drive sedan further adds iconic M colour-lined M seat belts.

For the New BMW 330Li M Sport, the driver’s seat comes with electric seat adjustment with memory function. Accentuating the luxury-focus of the sedan, the New BMW 330Li M Sport is furnished with Interior Trim Finishers Combination Back High-Gloss/Aluminium, Galvanic embellishers for controls, Instrument Panel in Sensatec and a panorama glass roof as standard. Meanwhile, the sporty aspect of the vehicle is represented by the M Leather Steering Wheel and M Headliner Anthracite. Other interior features of the New BMW 330Li M Sport are the Storage Compartment Package, three-zone automatic air conditioning, ambient light and interior rear-view mirror with automatic anti-dazzle function. As for in-car entertainment, the New BMW 330Li M Sport comes equipped with a HiFi loudspeaker system.

Premium performance with every choice.
Sportiness remains the core ehos of the New BMW 3 Series, embodied by tried-and-true design incorporating the signature 50/50 front/rear weight distribution, wide track, high body rigidity, low centre of gravity and high-quality chassis technology, which all come together to ensure superior driving dynamics across powertrains. 

Carrying the Most Powerful Letter in the World, the New BMW M340i M xDrive houses a straight-six cylinder petrol engine that delivers a maximum of 387 hp (288 kW) and an outstanding 500 Nm of torque, accelerating the sports sedan from a standstill to 100 km/h in just 4.4 seconds, with top speed capped at 250 km/h. As for the New BMW 330Li M Sport, its straight-four cylinder petrol engine delivers a maximum of 258 hp (190 kW) and 400 Nm of torque, enabling 0 – 100 km/h to be achieved in just 6.2 seconds, while top speed is capped at 250 km/h. 

As standard, both the all-wheel drive BMW M340i xDrive and the rear-wheel drive BMW 330Li M Sport come equipped with an eight-speed Steptronic Sport transmission. The New BMW 330Li M Sport is equipped with comfort suspension, while the New BMW M340i xDrive, being the more sport-oriented variant of the two, is further equipped with the M Sport Differential, Adaptive M Suspension and Variable Sport Steering. 

Sophisticated connectivity and safety features.
The BMW Live Cockpit Professional inclusive of the BMW Head-Up Display is a standard equipment for the New BMW 3 Series variants, powered by the latest version of the BMW Operating System 8. The intuitive interaction and control of the vehicles come in a myriad of ways, allowing the driver to utilise various functions through touchscreen operation via the Control Display, the natural language function using the BMW Intelligent Personal Assistant, the BMW iDrive Controller and the touch-only direct access controls.

Comfort Access, Remote Software Update and BMW ID all come as standard digital features for the New BMW M340i xDrive and the New BMW 330Li M Sport, alongside the Connected Package Professional, which is inclusive of a comprehensive range of digital services, such as Remote Services as well as Smartphone Integration with Apple CarPlay and Android Auto. Other connectivity features for both variants include Intelligent Emergency Call, Teleservices and ConnectedDrive Services.

With state-of-the-art driver assistance systems, journey on the road to the intended destination is made easier. The Parking Assistant and Driving Assistant comes as standard for both the New BMW M340i xDrive and the New BMW 330Li M Sport. The camera- and ultrasound-based Parking Assistant is inclusive of Park Assist, Active Park Distance Control (PDC), Lateral Parking Aid and Reversing Assist Camera. The Reversing Assistant is designed to keep record of up to the last 50 metres driven forward and is able to drive back the exact same way in reverse if desired. 

As for the camera- and radar-based Driving Assistant, the standard features are the Lane Departure Warning with active steering interventions, Lane Change Warning, Front Collision Warning with brake intervention, Rear Crossing Warning with brake intervention, Rear Crossing Traffic Warning, Rear Collision Warning, Speed Limit Info and manual Speed Limit Assist. Additionally, Cruise Control with Braking Function is available as standard for both variants.

Exterior colour options for the New BMW M340i xDrive include Alphine White, Black Sapphire, Melbourne Red, M Portimao Blue, M Brooklyn Grey and Skyscraper Grey, while interior upholstery is available in Leather Vernasca in either Black or Mocha. For the New BMW M340i xDrive M Sport Pro, the exterior colour options are Alpine White, Black Sapphire, M Brooklyn Grey and M Portimau Blue, while interior upholstery comes in Leather Vernasca in Black or Tacora Red. As for the New BMW 330Li M Sport, exterior colour options include Carbon Black, Mineral White, M Portimao Blue and Skyscraper Grey, while interior upholstery is available in Leather Vernasca in Mocha décor stitching. 

The price list is at follows: 

The New BMW M340i xDrive             RM 391,800.00
The New BMW M340i xDrive M Sport Pro     RM 396,800.00
The New BMW 330Li M Sport             RM 325,800.00

The New BMW M340i xDrive M Sport Pro will be available exclusively online with a pre-booking fee of RM3,000. Deliveries can be expected to commence in August 2023.Customers who are interested in the M Sport Pro variant and the New BMW M340i xDrive and New BMW 330Li M Sport may visit. Alternatively, customers may contact their preferred authorised BMW dealership to learn more about the New BMW M340i xDrive and New BMW 330Li M Sport.