Behold: the electric Cadillac Celestiq concept

This isn’t the Cadillac of Cadillac EVs, though it’s the closest approximation of one before that halo electric car finally arrives. It’s called the Cadillac Celestiq, and it’s a concept that aims to put the storied American brand back on top.

Guiding its journey up there is 120 years' worth of a spotted but arguably fascinating heritage, and a brand new modular electric platform that’ll see service in a vast swathe of GM product.

Stuff like the recently reinvigorated Chevy Blazer EV, Cadillac’s own Lyriq and of course, the electric Hummer. For this ultimate Cadillac, it’ll sit under what the company refers to as “a clean-sheet expression” that’s supposed to invoke “an emotional response”.

The design team dipped into the brand’s long history, riffing off “V16 powered coaches of the prewar era, and the hand-built 1957 Eldorado Brougham”. Not just cars either, but classic architecture, and “iconic American designs”.