Company revival starts at all levels, and more Proton dealers are in on the move

More Proton dealers are now upgrading their business from the current condition to that of 3S or 4S facility. Today, Proton announced that the second batch of signatories to the Dealers Network Upgrade agreement comprising of five dealerships have committed to this move. The first batch entered into the agreement three weeks ago.

The agreements were signed between Dr Ho Tuck Sum, Head of Sales and Network Planning, Proton, with Dato’ Shamshudin Nor, Director of Pantai Bharu Corporation Sdn Bhd, Liew Vee Lee, Director of Harima Automobil (M) Sdn Bhd, Judith Yam Siew Chu, Managing Director of Atiara Johan (M) Sdn Bhd, Mohd Nazrin Bin Mohamad Fozi, Director of Rahman Brothers Automotive Sdn Bhd, and Leong Chue Chye, Managing Director of Hoi Keen Services Sdn Bhd.

CEO of Proton, Dr. Li Chunrong and deputy CEO Dato’ Radziff Mohamed in addition to other senior Proton management members were also present.

This enthusiasm by the dealers must in no small part a result of seeing how Geely run its business and has grown it into one of the largest car companies in China. As mentioned by industry veteran Dato’ Shamsuddin Nor from Pantai Bharu Corporation Sdn. Bhd., “We are confident with the brand and that is why we have been in Proton business (sic) for the past 32 years. After my trip to Geely, we trust that Proton will turnaround.

“With the technology that Geely has, we believe we are able to compete on par, if not better, with other players in the automotive industry. The decision to upgrade to a 3S centre is quite timely”.

For Liew Vee Lee, Director of Harima Automobil, who is upgrading to a 4S centre, “We have been a Proton dealer since 1986. PROTON has found a good partner in Geely and this partnership will see us drive together into a better future. I am confident that with the improvement in quality and competitive priced cars, as well as good after sales service, it is certainly moving in the right direction”.

This upgrade is important to keep with Dr. Li’s objective in improving customer service, and new improved Proton facilities is a good way to start.