Cycle & Carriage collab with Under Armour to inspire active lifestyles
In line with the commitment to create exceptional journeys, one of Malaysia’s leading Mercedes-Benz dealerships, Cycle & Carriage collaborated with Under Armour in a special event to bring out the message of living better, healthier lives by bringing outdoor experiences and exercise to an indoor setting.
To showcase the theme “Outdoor Adventure”, Cycle & Carriage partner together with Under Armour to bring together a community of women comprising local celebrities and content creators such as Michiyo and Megan Tan to its lifestyle concept store, neu by Cycle & Carriage, at 1 Utama Shopping Centre for an intimate yoga workshop led by local singer, actress, yoga instructor, and Under Armour ambassador Atilia Haron.
“Cycle & Carriage is passionate about creating exceptional, fulfilling experiences for the community around us, and one of the ways is by inspiring an active lifestyle among Malaysians. Hence, our goal is to motivate people to live adventurously and get moving, especially to experience the great outdoors. We want more people to know that Cycle & Carriage is ready to be part of their next journey of adventure, whether it is ensuring a smooth journey off the beaten track, or inspiring more individuals to stay active in their daily lives,” shared Mr Thomas Tok, CEO of Cycle & Carriage Malaysia. The yoga enthusiasts geared up for a morning of exercise at the workshop themed “Sweat & Shine with
Cycle & Carriage X Under Armour” led by Atilia Haron. The exclusively curated workshop saw up to twenty (20) participants learn new yoga poses to train better core strength and posture, as well as tips on how they can practice yoga at home or adapt it for a more refreshing, outdoor setting.
“This partnership with Cycle & Carriage truly complements Under Armour’s mission of making people better through the development of health and mental strength. Hence we want to encourage people to live an active lifestyle and meet their health and fitness goals, no matter the destination,” added Ms Lina Ismail, Under Armour Senior Marketing Manager.
To complement the workout experience, participants also had the opportunity to check out Under Armour’s innovative women’s gear collection built for performance and were even given some Under Armour gear to bring home after the sweat session.
In addition, the guests had the chance to get a closer look at the remarkable Mercedes-Benz SUV models Mercedes-AMG GLB 35 4MATIC on display and explore its unique features to inspire their next outdoor adventure.
The neu by Cycle & Carriage concept store themed “Outdoor Adventure” will run from now until 30 October 2022 for Malaysians to embark on an exceptional journey and experience Cycle & Carriage’s commitments to delivering service excellence through different lifestyle touchpoints. Throughout the month, visitors can also view the latest Under Armour women’s gear and equipment. In addition to the collaboration with Under Armour, adventure seekers can also check out Thule’s latest compact roof top tent and how it can elevate their next outdoor camping experience.
The concept store is open to the public from 10am to 10pm daily and is located at Lot G316, Level G, 1 Utama Shopping Centre (New Wing). Visit Cycle and Carriage official website to stay up-to-date on recent happenings.